Here’s a great Twitter thread I came across below.
Moral of the story is…less is more when it comes to website effectiveness (especially for lead generation). For more insight on that, see this case study and this blog post.
A typical website visit in 2022
1. Figure out how to decline all but essential cookies
2. Close the support widget asking if I need help
3. Stop the auto-playing video
4. Close the “subscribe to our newsletter” pop-up
5. Try and remember why I came here in the first place— Andy Budd (@andybudd) January 2, 2022
As people have rightly said, this also often comes with…
6. A browser message asking if you’ll accept push notifications
7. Another asking if you’re willing to share your location
8. A banner suggesting you download the iPhone app
9. An NPS survey asking you to rate the site.— Andy Budd (@andybudd) January 3, 2022
