The formula for completely transforming how you acquire new customers is very simple.
There are only two components:
- A clean, efficient, fast loading website that builds visitor trust with an ever growing amount of compelling text and video content.
- Consistent, targeted traffic—local consumers who need exactly what you provide immediately.
Continually adding content to your website serves the dual purpose of building organic traffic and converting visitors and prospects into leads.
VERY, very few local businesses I see have these two components in place. The majority of local business owners know they need a website, but don’t prioritize building traffic. Traffic building should be 90% of the focus, not the website design.
Many business owners try to do it themselves (or hire a friend or family member), as if they can suddenly conjure the skills and experience of someone like me. It’s as senseless and futile as doing your own dental work or representing yourself in court.
Many more business owners have hired one or more marketing services that failed to deliver results.
There are a few reasons for this…
One, digital marketing is like most professions…the majority of services are just sub-par at best. They go through the motions fulfilling the service without making adjustments or course correcting if results don’t show up.
Another issue is that most marketing firms or consultants fail to set proper expectations with clients in terms of the timeline required to build a consistent lead gen campaign.
The process is very iterative and specific to the client’s service area, level of competition, current online visibility, and more. Most clients can expect 60 – 90 days for leads to start arriving through their Google Business Profile and then 4 – 6 months to really open the floodgates using multiple traffic sources.
Additionally, most “local marketing consultants” who offer website services are not even web developers. They don’t even know the most basic of web developer skills—how to code HTML or CSS.
They use point and click page builder plugins that add tons of bloat and page drag to websites they build. This is why, according to website speed testing service GTmetrix, the average website takes over 7 seconds to load, even though the average visitor won’t wait more than 3 – 4 seconds for a site to load before leaving it.
This results in a staggering amount of lost expense, traffic and revenue for businesses worldwide. View my post on website speed for much more detail.
I specialize in helping business owners with these two crucial elements of top multi-million dollar local service businesses.
To learn more about me and how I can help your business specifically, view my about page—especially my client reviews, results and case studies—along with the rest of my actionable website content.
If you’re serious about growing your business and taking it to next level—and way beyond—then contact me from the links below.
