Consistent search engine traffiic is the holy grail of lead generation for local businesses.
You may know that website traffic generation is the result of consistent effort performed over time. But certain website platforms (such as my favorite, WordPress) make traffic building MUCH easier and faster than other platforms, such as, “site builder” services like Godaddy, Squarespace, Wix, Weebly, and many more.
Real quick about “site builder” services…
Site builders like the ones mentioned above are completely unsuitable for serious business owners. It’s so unfortunate that so many well meaning business owners set themselves up for failure online when they use these services.
See this blog post for a detailed explanation about how site builder services waste your time and money.
While this article showcases a recent local SEO client campaign of ours, online marketing success requires BOTH a high converting website and consistent, targeted traffic. You need both pieces of the puzzle to be successful online.
If you’re a serious local business owner who wants more leads and customers you need a custom, self-hosted WordPress website capable of producing traffic quickly. It is the foundation for all your online lead generation activities.
Let’s get back to the case study…
Case Study Overview
In June 2020, Red Responders, a crime scene and after death cleanup company invested in my expert website services to acquire a fast loading, high converting website. You can see the case study I wrote about it.
Then on 9/15/20 after firing their SEO and PPC service provider, they hired my team and I for local SEO services, which was only a couple months ago as I write this.
Google Organic Search Results
You can see the client’s site is ranking in the top 5 results for several of their main service keywords only 2 months after hiring us, as shown in the image below. Notice the significant ranking gains shown in the D/W/M (day/week/month) column. The early gains are always substantial when clients begin working with us.
Month 2 Google organic ranking results for our client. Top 5 positioning results in consistent free traffic and leads.
The most recent organic rankings for the same client are below. You can see the monthly ranking gains obviously taper off when a site has reached the top 3 positions.
Most recent organic ranking results for Red Responders.
It’s important to note that the traffic and leads from search positioning like this usually results in a very strong ROI while traffic, leads and customers continue to grow on a consistent basis.
Teaching Moment
The top five listed websites on page one for any local business related search in Google receive ALL the search traffic, with the most traffic going to position one, and then in decreasing amounts through position five. The bottom five spots on page one get little traffic, and after page one—there is no traffic!
But the long term goal is to rank for hundreds or thousands of keywords, all adding up to lots of consistent, daily traffic, leading to consistent, daily leads—which is why adding content to your website on a consistent basis is so important.
Shameless plug: On that note, our local SEO service includes a weekly blog post (4 posts per month). This serves two purposes. First of all, it adds hundreds of keywords to your site that potential customers could be searching to find your service. Secondly, Google LOVES active sites that are regularly updated with new content, and rewards them with higher rankings and visibility.
Google Map Pack Search Results
As shown by the Google Maps rank tracking screenshots below, the green dots represent top 3 positioning in the Google map pack, with the rank number inside the dots.
Map pack top 3 positioning results in free traffic and leads—and the leads are the most receptive, highest quality possible (short of a personal referral).
Top 2 and 3 map pack results for “Arlington biohazard cleanup”.
Top 3 map pack results for “Arlington after crime scene cleanup”.
Top 3 map pack results for “Arlington crime scene cleaners”.
Top 3 map pack results for “Arlington crime scene cleanup”.
Top 3 map pack results for “Arlington crime scene cleanup company”.
See our client results wall for a lot more local SEO, Google map 3-pack, and lead generation results we’ve achieved for clients.
Next Steps
In the following months, our client’s search rankings and overall visibility will further improve and their lead volume will increase significantly. Results like these are not possible with a rented website from a site builder service.
If you’re new in business, or a seasoned business owner whose never had online success, your first investment should NOT be for vehicles, equipment, or anything related to fulfillment and “servicing” your customers.
Your first investment should be a self-hosted, high performance (fast loading) high converting, lead generation website. Then you’ll have a much better chance of building a successful business that doesn’t rely on referrals and then goes out of business a few months later when the referrals dry up.
