Charles is a superstar sales pro at a large cable and internet company in Phoenix, AZ. Most of his business comes from referrals of large apartment building managers for new move-ins.
Unfortunately, his company’s main competitor recently started offering these apartment managers a referral fee for their move-in leads, effectively taking them away from Charles since he wasn’t compensating them.
Well, Charles figured two could play at that game!
He just needed a referral lead capture page to collect apartment manager leads and compensate them accordingly.
Here were the requirements:
- Clean, distraction free design
- Super fast loading times
- Mobile-first design for use on any screen size
- Beautiful, 100% customizable, easy to complete form
- Email and text notifications for new leads he receives
- Automated thank you email sent to referrers
- Sync lead data with any email list mgt or CRM app using Zapier
The site/page I built for him does all this and more!
Unfortunately, I can’t link to it here because we don’t want to skew the traffic stats, so you’ll have to settle for the screenshot above.
Too simple looking? Think again!
Black text on white background with brief web copy, followed by an encapsulated form converts better than ANYTHING ELSE in my experience.
This is especially important when paying for traffic via Google or FB ads.
But, this particular site isn’t meant to produce traffic—it is solely for the apartment managers Charles works with to input their new move-in leads for referral fees.
As you can see the contact page on my site looks very similar. But being that it’s a standard web page, not an LP, it contains several more page elements—a header, navigation and footer.
Landing pages, ideally, should not contain these, or any other page elements that could distract visitors from taking the desired action you want them to take.
You can see another great performing landing page of my own here.
Anyway, now Charles is recovering his referrals and maintaining his business, rather than losing them to the competition. In fact, two referrals came through within an hour of launching the page.
I was glad to help him out.
