Have you noticed Google is getting greedy with its own traffic and doesn’t want to send people to your website if they don’t have to?
They are de-prioritizing organic search results in favor of ads and “no click searches”.
What are no click searches?
It’s where people search Google and get the info they need without having to visit any websites.
For example, searching the term “Reno weather” will result in a graphic with a complete weather forecast above everything else on the results page.
Searching for a hotel looks like this:
Fact is, no click searches now account for 47% of all search results!
But Google knows people will always need to connect with local businesses to get their problems solved.
So rather than routing people to your site, Google built a platform for them to connect with businesses right in the search results.
It’s called Google Business Profile (formerly Google My Business, Google Places, etc), and it has become a massively important tool for savvy businesses.
Searchers can do a number of things, right from Google all without having to visit your site! They can:
- Call you
- Message you
- Ask questions
- Post reviews
- Get directions
- Find your offers and pricing
You might think this is a bad thing since it reduces your website traffic, but playing nice with Google always pays off BIG.
Any business can create a free Google Business listing. When used correctly, your Google Business Profile can become a high-powered customer acquisition machine.
But you can’t treat it like a generic Yellow Pages or Yelp listing.
Otherwise it’s the same as having a website with no traffic. It won’t produce leads or customers and become the important asset to your business that it should be.
Your Google Business listing needs to be meticulously built out and optimized in order to produce more visibility, traffic and calls.
Just a quick suggestion though
Trust me, unless you enjoy doing tedious, monotonous technical work daily, you should outsource it!
If you take one look at our 3 page bulleted service deliverables list (which you can request below), you won’t want anything to do with it…
My team and I have been building out high-performance Google Business listings for years, and our proven process is the result of over 700 listings optimized.
For more details about our Google Business Profile optimization service, take a look at the GBP service page.