Performance report for this website. It just doesn’t get any better.
When speaking to website prospects, by far the most important consideration for them is…design. But in reality, design is one of the least important components of a business website for the purpose of lead generation and business growth.
Speed is by far the most important component of your site. Not design, not branding, not anything else—just flat out speed.
Branded lead generation results in free, high quality leads through brand searches and referrals. Buying leads doesn’t.
The smaller your business, the more likely you’re relying on purchased leads, rather than creating your own leads.
You’ve most likely bought “shared” leads from all the big lead providers—the ones that send your leads to 4 – 5 of your competitors simultaneously. But these are a waste of money, as you already know.
The next logical step is to buy exclusive leads only, and stop buying shared leads…
Now you’re spending all kinds of time searching the vast reaches of the internet for exclusive/pay per call lead providers, but most of them only produce a slow trickle of calls, if any at all. Or they only produce leads for a handful of service markets—which doesn’t include yours.
Does any of this sound familiar to you?
The goal of this article is to present a better approach, so those of you subsisting on purchased leads can get off the hamster wheel and finally create a breakthrough in your business.
Business owners in the market for a new website always prioritize “design” over any other website feature. For them, content is a secondary concern, far less important than design.
This is completely backwards.
You can’t design a website effectively in a vacuum. You’ve got to have something to design, and with websites, that’s content.
When I’m in discussions with client prospects, a large portion of them use a rented business website from one of the major “website builders”, such as, Wix, Squarespace, Web.com, Weebly, Godaddy Builder and the like.
These website builders are all heavily advertised on TV during sporting events (golf in particular), and other programs.
Normally, I would write about “pros and cons” when considering a business tool or resource, but there are absolutely no advantages to website builders, only unacceptable disadvantages and limitations.
I’ll start with the biggest disadvantage…