The site was clearly home made by someone with no website building experience. And worse, it was completely invisible to search engines (like 95%+ of home service business sites I see).
Our client, RTP Construction, came to us wanting an upgraded website. Their home made site was poorly constructed and suffered from many issues. Most notably, it was built on Squarespace, which as discussed in this blog post, is not suitable for serious businesses in need of traffic and leads.
Our objective for new clients is to establish high visibility and traffic…leading to high quality leads and revenues. We don’t care about the latest flashy “design trends”—which surprisingly—actually reduce website conversion rates, ease of maintenance, and lead generation effectiveness in most cases. You can read more about why from my blog post: Why You Should Never Hire a Web Designer.
In the case of RTP Construction, they started receiving basement finishing leads only two days after we delivered their site—more on that at the end of this post.
One of our recent clients, Pro Restoration came to us wanting more jobs for their crawl space repair and encapsulation business.
The first step for me, like with every client prospect, was to determine the best online lead generation and growth opportunities in their market. Part of this process was to perform a website review for them.
Like many home service businesses and contractors who come to me, they had a very poor, home-made WIX website (a popular website builder service). It was very poorly built, completely invisible in search engines and had no local traffic (also like most home service & construction businesses).
Hiring a web designer or developer is almost certainly a huge mistake. It sounds counter-intuitive. After all, in most cases when you want a product or service, you see someone that provides that product or service.
You hire an attorney for legal help, a real estate agent for house buying or selling, a financial advisor for financial advice, etc.
Why would I recommend against hiring a web designer for a website—especially considering I offer expert website services myself?
When speaking to website prospects, by far the most important consideration for them is…design. But in reality, design is one of the least important components of a business website for the purpose of lead generation and business growth.
Speed is by far the most important component of your site. Not design, not branding, not anything else—just flat out speed.