Calling back leads fast is much more important than most business owners realize.
If you wanted to buy a product or service, what is the likelihood that you would wait two days for the seller to respond? You wouldn’t!
As a business owner, I’m sure you’re aware of the importance of getting back to leads quickly. But I’m going to show you exactly HOW important it is by putting some numbers to it.
So let’s get on with it…
Website speed is by far the most important component of your website.
Website visitors care about site/page loading speed more than any other aspect of your website, as I’ve stated previously. It is infinitely more important than design, features, branding, or anything else
Unfortunately, the average site speed across the internet is escalating quickly. The average site loads in a whopping 7+ seconds according to popular speed testing tool GTmetrix. This is despite the fact that site speed is an increasingly more important consideration for search engine rankings.
Consistent search engine traffiic is the holy grail of lead generation for local businesses.
While most people with some digital marketing experience know that website traffic generation is primarily done off-site, some website platforms (such as my favorite, WordPress) make traffic building MUCH easier and faster than other platforms, such as, “site builder” services like Godaddy, Squarespace, Wix, Weebly, etc, that are heavily promoted on TV commercials.
Landing pages perform much better with paid advertising than a regular website home page.
Below are a few updates by the client whose campaign features the landing page at the bottom of this post:
9/17/20: The client reported that he’s getting too many estimate request calls and is booked for over a week. He needs to hire more guys.
9/22/20: The client reported that he has made over 15 electric gate install estimates in the last few days.
When it comes to online lead generation using paid advertising platforms like Google Ads, Bing Ads, and Facebook ads, landing pages (sometimes called “funnels”) are much more effective than a website home page.
New upgraded WordPress website home page for our client, Red Responders.
Red Responders, a biohazard, crime scene, and hoarding cleanup company came to us needing an upgraded website and local SEO services.
The site was clearly home made by someone with no website building experience. And worse, it was completely invisible to search engines (like 95%+ of home service business sites I see).